Privacy and Cookie Policy

Last updated December 2019

Privacy and Cookie Policy

Our website implies the protection of your privacy.


This privacy and cookies policy (“Privacy Policy“) details data used on and (the “Websites“), and the web interfaces, also powered by, embedded on Partner Sites and on our salon partners (“Partners“)’ own websites and social media pages, through which customers can make bookings directly with Partners at (the “Widgets“) (together, the “Platform“).

The data controller for your information is (registered address: 239 High Holborn, London, WC1V 7EW) (“”, “we”, “our” or “us”). You can write to us at, 239 High Holborn, London, WC1V 7EW, or email us at [email protected].

We are committed to protecting the privacy of our users and customers. This Privacy Policy is intended to inform you how we gather, define, and use information that could identify you, such as your name, email address, address, other contact details or online identifiers, additional information that you provide to us when using the Platform (“Personal Information“) and also what Cookies we use. Please take a moment to read this Privacy Policy carefully.

What information do we collect?

When you visit or use our Platform or contact us, we may collect the following information:

  • Personal information that you choose to share with us when you register for an account, subscribe to emails, newsletters and alerts and which you provide to us when using our services, including information entered into our booking platform and included in your comments, reviews or survey responses. In the course of making a booking or submitting reviews, you might voluntarily provide us with sensitive personal data if relevant to the service that you are requesting or reviewing (relating to your health or ethnicity, for example).
  • Personal information that you share with us as part of an application for a job at submitted either directly on the Websites or indirectly, including but not limited to, via a recruitment agency, unsolicited application or third-party recruitment platform. In the course of making an application, you may choose to voluntarily provide us with sensitive personal data relating to whether reasonable adjustments ought to be made for you in the application process or subsequently if an employment relationship is established. However, you must not share any sensitive personal data with us that would not be necessary for us to make reasonable adjustments for you, e.g. political opinions, religious beliefs or specific information on your state of health.
  • Where you are utilising our online payment facility, we may store (via ourselves or our appointed payment processor) your credit and debit card details on a secure encrypted basis.
  • Suppose you choose to communicate with us (for example, through the Platform, live chat, email, telephone, SMS, or social media). In that case, we will record the fact that you have contacted us, the content of your and our communication, your contact details, and other unique identifiers including IP address and display name.
  • Information about your visits to and use of the Platform, such as information about the device and browser you are using, your IP address and location, your identifier for advertisers (IDFA), the date and time that you visited, the duration of your visit, the referral source and website navigation paths of your visit and your interactions on the Platform including the salons and treatments you are interested in. Please note that we may associate this information with your account. Please see the cookies section of this Privacy Policy for more details on the purposes for which we collect and use this information.

All the Personal Information you give us when you register as a user or otherwise when you use the Platform must be correct and accurate. By way of example only, that includes ensuring that we have your proper contact (including email) details at all times.

Plan to submit someone else’s Personal Information to us, for instance, when making a booking on their behalf. You should only provide us with that third party’s details with their consent and after they have been given access to information about how we will use their details, including the purposes set out in this Privacy Policy.

Protecting your personal information

The transmission of information via the internet is not completely secure. So, whilst we will do our best to protect your Personal Information, we cannot guarantee the security of your data transmitted to our Platform. Any transmission is at your own risk. Once we have received your Personal Information, we will use strict procedures and security features concerning that data.

How do we use your personal information?

In general terms, we use Personal Information to provide you with the services and products you request, process payment, provide customer services, deliver our content and ads which we think may be of interest to you, for customer research, to send you marketing and promotional emails and to notify you about significant changes to our Platform.

We also use your Personal Information for the following purposes:

  • To fulfil a contract, or take steps linked to a contract. This is relevant where you request a service via This includes:
  • Sending you information about your requested services (such as appointment reminders) by email, SMS and push notification
  • Facilitating your bookings and taking payments
  • Responding to your questions and concerns
  • Administering your account
  • As required by to conduct our business and pursue our legitimate interests, in particular:
  • To keep our Platform and systems secure and to prevent fraud, security incidents and other crime
  • To verify compliance with our terms and conditions and for the establishment, exercise or defence of legal claims
  • To notify you about new services and special offers we think you will find valuable, for example, via email and displaying advertising on third party websites such as Facebook (where consent is not required)
  • To tailor and personalise marketing notifications and advertising for you based on the information you provide and your use of our Platform, products and services and other sites (please see the Cookies section of this Privacy Policy for further details)
  • To help us monitor, improve and protect our Platform, products and services, and to personalise our Platform, products, services (and those of our partners) for you, based on the information you provide and your use of our Platform, products and services and other sites (please see the Cookies section of this Privacy Policy for further details)
  • To investigate and respond to any questions or complaints received from you or others about our Platform or our products or services
  • To conduct internal research and analysis so that we can see how our Platform, products and services are being used and how our business is performing.
  • To conduct market research and consumer surveys.
  • To collate and publish reviews of products or services offered by our Partners, and use these for advertising campaigns.
  • To use customer communications for training, record-keeping and quality control purposes. If you telephone our customer experience team, please note that the fact that you have contacted us will be noted and your call may be recorded. You will be told if such a recording is being made and also given the opportunity to opt-out of being recorded if you wish to do so and the means for doing so
  • To process applications for a position at, whether submitted directly or indirectly, including to examine your suitability for the role, curriculum vitae, and professional skills, to schedule interviews and assessments, to contact referees and, if successful, to offer you a job and establish an employment relationship with you. The information which you provide will be held for a period of 12 months and may be referred to in the event you make future applications to work at unless you opt to delete this data which you may do so by following the link in the confirmation of application email that we sent you.
  • Where you give us consent:
  • To notify you about new services and special offers we think you will find valuable, for example via email and displaying advertising on third party websites such as Facebook (where consent is required)
  • To send you information about competitions and surveys and details of promotional offers of our Partners and about other selected third parties’ goods or services, for example, those of health, beauty, leisure and lifestyle brands, by email and as push notifications via the App
  • To pass your personal information to our Partners and other selected third parties’, for example, health, beauty, leisure and lifestyle brands, to enable them to send you information about their goods and services on their own behalf
  • To place cookies and use similar technologies in accordance with the Cookies section of this Privacy Policy and the information provided to you when those technologies are used
  • On other occasions where we ask you for consent, we will use the data for the purpose which we explain at that time
  • For purposes which are required by law:
  • To respond to requests by government or law enforcement authorities conducting an investigation
  • To meet legal, regulatory and compliance requirements

Withdrawing consent or otherwise objecting to direct marketing

Wherever we rely on your consent, you will always be able to withdraw that consent, although we may have other legal grounds for processing your data for other purposes, such as those set out above. In some cases, we can send you direct marketing without your consent, where we rely on our legitimate interests. You have an absolute right to opt out of direct marketing at any time. You can do this by following the instructions in the communication where this is an electronic message or by contacting us using the details set out below.

  • If you would like to unsubscribe from receiving communications which sends you, you can do so by clicking the “unsubscribe” button at the bottom of email communications which we send you or alternatively by contacting us at [email protected]. In the case of email marketing please allow 48 business hours for your email address to be removed from our system.
  • If you would like to unsubscribe from receiving communications which are sent by Partners and other third parties, please contact the Partner or third party directly. In the case of our Partners, if you need our assistance with this, we will be happy to do what we can to help you.

We use a third-party payment processor, Stripe, to process all payments you make on our website. does not store credit card details and instead relies on Stripe for this. We obtain limited information from Stripe, such as the last four digits, issuance country, and the expiration date. Stripe’s processing of such data is covered by their privacy policy, which may be viewed here:

Stripe’s services in Europe are provided by a Stripe affiliate, Stripe Payments Europe Limited, in Ireland. Stripe Payments Europe Limited transfers personal data to Stripe, Inc. in the US, in providing its payment processing services. For further information about the safeguards used when your information is transferred outside the European Economic Area, see the section of Stripe’s privacy policy entitled “International Data Transfers.”

Sharing personal information with third parties

We treat the security and method of processing your Personal Information very seriously, and we will never sell your Personal Information under any circumstances.

However, we may disclose your Personal Information to selected third parties, including in the following situations:

  • To any of our Group Companies for the purposes identified in this Privacy Policy. A list of local Group Company entities and their locations is as follows:
  • Parkland Natural Health: 239 High Holborn, London, WC1V 7EW
  • If you place an order or otherwise engage with through a website or app powered on behalf of a third party, then your contact details and details of your order will be passed on to the relevant third party. If you give a third party the relevant consents (which collects on behalf of third parties), they may also send you marketing communications.
  • To third-party service providers that perform functions on our behalf in relation to the Platform or otherwise in connection with the running of our business, recruiting candidates and for the provision of services (for example, processing credit card payments, website hosting, conducting surveys and market research, providing social media analysis, providing marketing email services, data analysis tools and to manage customer services communications including telephone calls and live chat).
  • To our Partners with whom you book services whether via our Website or Apps, where we act as a commercial booking agent, or directly with the Partner via our Partner Platform or Widgets, where we act solely as a technology provider. Your information is shared with Partners in order that:
  • bookings can be facilitated and, if necessary, contact made in advance of your appointment;
  • if you have opted in to receiving marketing emails from Partners with which you book, these emails can be sent to you containing news and special offers; and
  • they can improve the services they offer to their customers and business operations by providing statistical data regarding customers, both on an aggregated basis and on an individual level.
  • To third party brands with which we collaborate on products, services, competitions and campaigns
  • To third party salon software providers used by our Partners to ensure that those third-party software solutions and Connect each display real-time availability to customers
  • To Media agencies and advertising partners in order to run targeted marketing campaigns (please see the Cookies section of this Privacy Policy for further information on online advertising practices)
  • To other third parties, for the purpose of facilitating our business and improving our products, content, services or advertising including, by way of example only, sending email communications or publishing reviews of our or our Partners’ products and services
  • If we buy, sell or transfer any business or assets or if go into insolvency, bankruptcy or receivership. If this should happen, we may need to disclose your Personal Information to the seller or buyer of such business or assets, as appropriate
  • If we are under a duty to disclose or share your Personal Data to comply with any legal obligation or in order to enforce or apply our terms and conditions and other agreements or protect the rights, property, or safety of our customers, or others. This includes exchanging information with other companies and organisations for fraud protection and credit risk reduction
  • To government authorities, and to other third parties as required or permitted by law, including but not limited to in response to court orders. We also may disclose user information when we have reason to believe that someone is causing injury to or interference with our rights or property, other users of our Platform, or anyone else that could be harmed by such activities.

Please note: by posting any Personal Information in any publicly accessible area of our Platform (such as review sections), such information may be collected by third parties over which we have no control. We are not responsible for the use of such information by such third parties.

Please, therefore, exercise all due care and consideration before disclosing any Personal Information that you may reveal in public areas. You should also avoid disclosing in public areas any Personal Information that somebody may use to identify you (such as your name, age, home or work address or name of your employer). powers the page. performs certain functions as a data controller in partnership with As a result, is required to process your personal information and share some of that information with when you browse or book on The purposes for which collects, processes & shares your data with are: (i) to fulfil a contract with you, by (a) processing & managing your bookings; and (b) communicating with you about your booking; and (ii) to fulfil our, or third parties, legitimate interests, by (a) providing search results; (b) communicating with you, including via’s branded customer service function via telephone and email; and (c) on behalf of the relevant venue, collecting your consent (if you choose to provide it) at the checkout page to receive marketing emails from the particular venue with whom you are booking. As well as collecting personal information directly from you during the booking process, also uses Cookies (defined below) on to ensure works correctly, to enhance and simplify your user experience, to enable us to understand how many users visit our, to establish the source of your booking (channel, location, etc.) and consequently to facilitate verification of the booking as a booking and to send branded transactional communications to customers. Please see the cookies section of this Privacy Policy for further information on the purposes for which we collect and use this information. For information on your data retention, transfers of your data (to third parties and outside the European Economic Area), and your rights in respect of your data, please refer to the relevant sections of this Privacy Policy. If you have any queries or wish to exercise any of your rights regarding the personal data processing described in this paragraph, please get in touch with using the details set out in this Privacy Policy. will also, on behalf of and under the instructions of, collect your consent (if you choose to provide it) at the checkout page to receive marketing emails from and pass this to daily via a secure data feed. To avoid doubt, does not collect any marketing opt-in for itself on It also uses cookies and similar tracking measures on to collect information about your behaviour and for other purposes, including personalisation, analytical and advertising and remarketing. Please see’s privacy policy here and cookie policy here for more information on how collects and processes your data. If you have any queries or wish to exercise any of your rights regarding the personal data processing described in this paragraph, please get in touch with using the details set out in their privacy policy.

Your rights concerning your personal information

Concerning the personal information we hold about you, you may be entitled to ask us:

  • For a copy of your personal information
  • To correct, erase or restrict the processing of your personal information
  • To obtain personal data which you provide to us for a contract or with your consent in a structured, machine-readable format and to ask us to transfer this information to another organisation
  • To object to the processing of your personal data in some circumstances (in particular, where we don’t have to process the data to meet a contractual or other legal requirements, or where we are using the data for direct marketing).

In the first instance, you may be able to view or change the information you have provided us with by logging in to your online account.

Your rights concerning your personal information are limited in some situations. For example, if fulfilling your request would reveal personal data about another person or have a legal requirement or a compelling legitimate ground, we may continue to process Personal Information that you have asked us to delete. You also may have the right to make a complaint if you feel your personal information has been mishandled. We encourage you to come to us in the first instance but, to the extent that this right applies to you, you are entitled to complain directly to the relevant supervisory authority.

If you wish to exercise any of the above rights, please contact us at [email protected]. Please note, however, that we will provide no financial information without verification.

What about other websites linked to our Platform?

We are not responsible for the practices employed by websites linked to or from our Platform nor the information or content contained therein. Often links to other websites are provided solely as pointers to information on topics that may be useful to the users of our Platform.

Please remember that our Privacy Policy is no longer in effect when you use a link to go from our Platform to another website. Your browsing and interaction on any other website, including websites that have a link on our Platform, is subject to that website’s own rules and policies. Always read over those rules and policies before proceeding.

Social Media and User Generated Content

Some of our Platforms allow users to submit their content. Please remember that the public can view any content submitted to one of our Platforms. It would be best to be cautious about providing certain personal information, e.g. financial information or address details, via these Platforms. We are not responsible for any actions taken by other individuals if you post personal information on one of our social media platforms, e.g. Facebook or Instagram. Please also refer to the respective privacy & cookie policies of the social media platforms you are using.

Changes to our Privacy Policy

If we change our privacy policies and procedures, we will post those changes on our Platform to keep you aware of what information we collect, how we use it, and what circumstances we may disclose it under.

Where we store your data

The data that we collect from you may be transferred to and stored at a destination outside the European Economic Area (EEA), including to process that data by selected third parties to facilitate’s business. Countries outside the EEA may not have laws that provide the same protection level to your data as laws within the EEA. Where this is the case, we will put appropriate safeguards to ensure that such transfers comply with applicable data protection laws.

PayPal Transactions

Please note that all PayPal transactions are subject to the PayPal Privacy Policy, which you can find here: Please ensure that you are happy with the terms of the PayPal Privacy Policy if you wish to use PayPal to complete any transactions through the Platform.


We retain your Personal Information for as long as is required to fulfil the activities set out in this Privacy Policy, otherwise communicated to you or for as long as is permitted by applicable law. For example:

  • where you apply for a position at, whether directly or indirectly, information which you provide will be held for a period of 12 months and may be referred to should you make future applications to work at, unless you opt to delete this data which you may do so by following the link in the confirmation of application email that we sent you;
  • where you contact us via live chat on the Platform, we usually retain customer live chat data for up to 60 days after the end of the session; and
  • where you contact us via telephone and do not opt-out, we shall retain call recordings for up 90 days from the date of the call.

Our policy on Cookies

In common with other commercial websites and apps, our Platform use standard technologies including cookies and similar tools including web server logs, web beacons, tokens, pixel tags, local storage, device identifiers and tracking IDs (together referred to as “Cookies” in this Privacy Policy) for the purposes set out below.

Note that third parties collect and use data from Cookies placed on the Platform. This Privacy Policy may not describe the privacy practices of such third parties. We encourage you to read the privacy policies of these third parties, and if you prefer not to have data reported by these parties, follow their opt-out processes where these exist. Please review the What can I do to change my Cookies preferences? section below for further information.

Why do we use cookies?

  • Strictly Necessary/Transactional Purposes

Using Cookies for this purpose is essential for our Platform to work correctly. They may be required to enable you to move around our Platform and use our features for system administration, to prevent fraudulent activity, to keep you logged in from one page to another, or so that we can remember what you have added to your basket. We cannot switch off these cookies as our Platform cannot function correctly without them.

  • Functionality Purposes

Using Cookies for this purpose enables us to enhance and simplify your user experience. For example, they may remember choices you make such as the country you visit our Platform from, language, search parameters such as date, area or treatment, and help identify issues with our Platform (such as crash incidents). These can then be used to provide you with an experience more appropriate to your selections and tailor and enhance your visits to our Platform. The information these technologies collect may be personally identifiable, such as your login details. They cannot track your browsing activity on other websites or apps outside the Platform.

  • Performance Purposes

Using Cookies for this purpose enables us to understand better how many users visit our Platform, how users arrive at and browse or use our Platform and which parts of our Platform are most popular. That helps us improve the Platform, such as navigation and interface experience, and improve our products and services. To achieve this, we collect information on how people use our Platform and use third party technologies for this purpose, including but not limited to Google Analytics, WooCommerce. We also use these Cookies to help us measure the effectiveness of our online marketing and advertising activities. We use some third party Cookies for this purpose, including but not limited to Bookly, MailChimp, and tools provided by social media platforms (including Facebook and Snapchat).


Google Analytics is a web analysis service provided by Google, Inc. We use Google Analytics to monitor how visitors use our Platform, compile reports, and help us improve the Platform. Google collects information anonymously, including the number of visitors to the Platform, where visitors have come to the Platform, and the pages they visited on the Platform. Google then uses this information to make reports for us and to help us improve the site. Please see Google’s privacy policy here for more details on the data Google collects and its processing.

  • Targeting or Advertising Purposes

Using Cookies for this purpose enables us to display adverts on and off the Platform and collect information about your browsing habits and usage to make adverts more relevant and personalised to you and your interests. We may use remarketing technologies to enable third parties to display relevant and personalised ads to you through their networks. They are also used to identify that you have seen a particular advert, limit the number of times you see an advert and help measure the effectiveness of an advertising campaign. We use some third party technologies for this purpose, including but not limited to Bookly, MailChimp, Google Analytics Audiences, Facebook Analytics, Bing. Technologies are also placed by social media sites for advertising and targeting purposes (including Facebook, Pinterest, Twitter).

These technologies remember the sites you visit, and that information is shared with other parties such as advertisers. When we use third parties for advertising and targeting purposes, we may disclose:

  • Personally identifiable information, such as email address, order ID, venue.
  • Generic, aggregated or anonymised data relating to your visits and use of our Platform; or
  • Information in a pseudonymised form such as a browser cookie ID/code or a cryptographic hash of your email address to help us tailor and display our ads to you on other services. This ID or code is matched against your equivalent unique code similarly generated by our ad partners to tailor adverts to you.

The third-party companies we use for targeting and advertising purposes have privacy policies, which you should read in detail.


Facebook Targeting. Facebook sets these cookies. Facebook uses cookies to manage social login and to collect data on its users’ interests. Facebook uses this data to deliver targeted advertising during your browsing experience/ whilst you are online.

Google Targeting. Google sets these cookies. These cookies enable Google to profile the interests of visitors and ensure that relevant advertising reaches you on third party sites or searches. The website may also use these cookies to store user preferences, verify Google user accounts.

How do we use the information we collect from tracking technologies?

See How do we use your personal information? above.

What can I do to change my Cookies preferences?

Please find below some ways in which you can manage your Cookie preferences online. Please also refer to the privacy & cookie policies of the relevant third party for more information.

  • Most browsers and devices allow you to remove tracking technologies and/or block new tracking technologies being set. To turn off tracking technologies, look at the “help” menu on your browser, or visit your device settings. However, please note, that (a) this may not be effective for all tracking technologies and (b) switching off tracking technologies may restrict your use of the Sites and/or delay or affect the way in which they operate.
  • AdChoices is a self-regulatory program that encourages online advertising platforms to include an advertising option icon on any ads or webpages where data is collected and used for behavioural advertising. Find out more here:
  • Use your mobile device settings to configure your advertising preferences.
  • Visit Your Online Choices here to opt-out of various interest-based advertising
  • Google Analytics: If you prefer to not have data reported by Google Analytics, you can install the Google Analytics Opt-Out Browser Add-On by following the instructions here: You may opt-out of Google’s use of cookies by visiting the Google advertising opt-out page here
  • Facebook Ads: You can control how Facebook uses data to show you ads by turning off ads which may be based on interests and / or your relationship with specific advertisers, in your ad preference settings. For further information, please visit the various Facebook pages which allow you to learn more about Facebook ads and Cookies and to update your settings:

Please note that where you have opted out of receiving our email marketing communications via the methods described above under the section Withdrawing consent or otherwise objecting to direct marketing, you may still see our non-targeted adverts whilst you are online if your interests settings on Facebook are aligned to an audience segment (pre-defined by Facebook) with which our business is also associated. We do not control whether these ads are displayed to you.

  • In the case of third parties not specified in this section, please consult their relevant privacy & cookies policy to find out more about adverts displayed to you whilst you are online and how you can opt-out.